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Team Losing Response

August 27, 20261 min read

Team Losing Response

The Halftime Reset: What Winning Teams Do When They're Losing

Martellus Bennett was a tight end on the Patriots' 2017 Super Bowl-winning team. At halftime, down 28-3 to the Falcons, they pulled off the biggest comeback in Super Bowl history. In this week's Tool of the Week, JP breaks down why. It wasn't a magic speech. It was two things already built into the culture: they had practiced their halftime, and they had a standard for how to handle themselves whether they were up or down.

Most teams do the opposite. We put real effort into defining how we want to show up when we're winning, and almost none into defining it for when we're losing. That's the gap JP is pointing at this week, and it's one worth closing with your own team.

Run This With Your Team:

  • Set the stage: Share Bennett's story. Down 28-3, biggest comeback in Super Bowl history.

  • Discuss: What does flow look like for your team? What do losers actually do at halftime?

  • Co-create your standard: What's unacceptable when we're facing adversity? What's exceptional?

Read Maetellus Bennett's Super Bowl story, then take five minutes to run this with your team. For resources for this team activity and more, check out tocculture.com.


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JP Nerbun

JP Nerbun

J.P. Nerbun is an ICF certified PCC Executive Coach (trained at Georgetown University), Growth Edge Coach, Facilitator, and author of The Culture System.

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